Conceal and Define

Chances are you’ve maybe never heard of Makeup Revolution, and i’ll be honest i didn’t pay it much attention to it whenever i passed their counter in Superdrug, but with the launch of their Conceal and Define Full Coverage Conceal and Contour a few months ago (and the social media hype that followed) i felt compelled to try it out.

Hailed as ‘Mac for the masses’ Makeup Revolution is making quality makeup accessible for all ages and budgets. Before, if you wanted to buy a quality concealer you had to shell out for it, but at £4 this one means that you don’t have to save your hard-earned cash for a pay day treat. And their product range doesn’t start and end at concealers – they have eyeshadow palletes, mascara, bronzer, highlight – you name it, it’s there, and at a fraction of the cost of other big brands. Hurrah, 14 year old girls rejoice (although chances are they are feeling more flush than me mid-month!)

I can’t comment on any of their other products because i have never tried them but i can easily see why this concealer is their number one best seller – one of these concealers sells every five seconds! It sold out of Superdrug at lightening speed and getting your hands on it became quite a challenge, surely this could only mean good things?

It had been likened to Tarte Shape Tape, a concealer of which i am a huge fan of, but after chatting with a fellow mua (Hi Faye!) her comparison was much more agreeable to me – it’s like Urban Decay Naked Concealer; the texture, the coverage, the way it applies – it’s definitely more like it than Shape Tape. Shape Tape is heavy duty, but this one feels a bit lighter but still packs a coverage punch! It doesn’t feel heavy on skin, it blends seamlessly and is great stuff for sorting spots and dark circles. Plus, the shade range has expanded from 18 to 24 colours, so there’s plenty of choice. I opted for C5 which is ideal for me on a day when i’m paler, i’d probably need a darker shade in the Summer months.

I’ll be honest, i’m not sure if i’ll continue to reach for it, i’m more likely to reach for my Nars Radiant Creamy Concealer or Shape Tape (creature of habit so i am) but i’m delighted that the high street has listened to consumers and realised there is a gap for a budget concealer. I love that makeup is becoming more accessible to all, especially younger girls who are keen to forge a career and build up their collections. I feel a makeup revolution a’brewing!